![]() This new group of features, which POF is calling “Conversation Powers,” includes the addition of voice messaging, video calling, and the ability to share photos in chats. The launch follows a significant revamp of the app’s user interface this summer, which will soon extend to the web. For starters, POF is gearing up to launch a collection of new features designed to bring its app into the more modern age of dating. But it has since remained fairly quiet, in terms of the state of its business, and has been slow to roll out upgrades even as Tinder soared. The dating service, often dubbed ‘POF’ by its users, was founded in 2003 then sold to Match Group in 2015 for $575 million. Match Group, which houses a large portfolio of dating app brands – including most notably, Tinder, Match, and OKCupid – is prepping a notable upgrade to one of its older brands: Plenty of Fish. ![]()
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